It takes 1/1000th of a second to take an Instagram photo, but it can take years for that to mean something commercially. And then there is the whole 'privacy' vs 'authenticity' angle, 'controversy sells' vs 'good is boring' and we can keep going. Being an influencer is a profession. Here is one of the best there is, and the startup story of herself.

Music: Sun El Musician: Ntaba Ezikunde (feat. Simmy)

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